Location

Location is the single greatest factor affecting home value. 

Neighborhood desirability is basic to a property’s fair market value.

Competition

Buyers compare your property to competing properties.

Buyers interpret value based on available properties.

Timing

The real estate market may reflect a seller’s market or a buyer’s market.

Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly,

Condition

Property condition affects price and speed of the sale.

Optimizing physical appearance and advance preparation optimizes value,

Terms

The more terms available, the broader the market, the quicker the sale.

Terms structured to meet your objectives are important to successful marketing.

Price

If the property is not properly priced, a sale may be delayed or even prevented.